Drew Estate Releases Liga Privada Ãšnico Serie Ratzilla To Drew Diplomat Retailers
Miami, FL â€“ Drew Estate announced today that the Liga Privada Ãšnico Serie Ratzilla would be launched as a limited holiday release to retailers participating in Drew Estateâ€™s Drew Diplomat Retailer Program.
Retailers who participate in the Drew Diplomat program are given priority allocations on new cigar releases, limited editions, and commemorative cigars and products. Diplomat retailers are also granted access to Drew Estateâ€™s boutique brands, including Liga Privada and Herrera EstelÃ. In addition, Drew Diplomat retailers receive seasonal releases such as the Ratzilla, and receive priority incentives for in-store events and promotions.
Prior to this formal release, the Liga Privada Ãšnico Serie Ratzilla was handed out to a few friends at the IPCPR tradeshow in 2011, and then introduced at Casa de Montecristo in Chicago in 2012 with an extremely limited production of 50 12-ct bundles.
The Liga Privada Ãšnico Serie Ratzilla, produced at La Gran Fabrica Drew Estate in EstelÃ, Nicaragua, features a Connecticut River Valley Stalk Cut & Cured Sun Grown Habano Wrapper, a Plantation Grown Brazilian Mata Fina Binder, and Nicaraguan and Honduran Fillers.
Jonathan Drew, speaking from Hopkinsville, Kentucky, stated: â€œWe are excited that the Ratzilla is the first Drew Diplomat Retailer Holiday Seasonal Release. The Liga Privada Ãšnico Serie Ratzilla is the next logical progression in the Dirty Rat legacy.â€
When reached for comment at the Drew Estate offices in Miami, FL, Rich Cutler, VP of Global Sales at Drew Estate, said that, â€œwe placed the order with our Production Team at Drew Estate almost a year ago when we were preparing the Drew Diplomat Retailer Program. Weâ€™re so glad theyâ€™ve become ready just in time for the holidays. We hope everyone has a wonderful holiday season and enjoys these cigars with family and friends.â€
To view a list of Drew Diplomat Retailers who will be receiving the Ratzilla, visit http://drewestate.com/ddrp. Consumers who are interested in the Drew Diplomat Program can go to http://www.drewdiplomat.com and be the first to know about the launch of the Drew Diplomat Customer Loyalty Program and Mobile Application. If retailers are interested in becoming part of the Drew Diplomat Retailer Program, they can contact Jackson Moscoso directly at JMoscoso@drewestate.com.