Press Release: Punch Rare Corojo Returns with New Frontmark

The Cigar Nut

Punch Rare Corojo Returns with New Frontmark

General Cigar announces that Punch® Rare Corojo is making its anticipated annual return to retail,
this time with a new, strikingly-packaged figurado that is only available as part of the Honduran brand’s
2013 release.

A total of eight Punch Rare Corojo frontmarks are now available, with suggested retail prices ranging
from $4.79 to $7.39 per cigar. This includes the new “Perfecto” size
(7” x 48, SRP per cigar $7.39), which is protected in a keepsake, wooden cabinet-style box.

Punch Rare Corojo cigars will be sold by General Cigar to retailers nationwide until May 31, 2013. The
2013 Rare Corojo release will therefore be available in cigar shops until the limited quantity is depleted.

Gus Martinez, director of marketing for General Cigar’s Punch cigar brand noted, “Punch Rare Corojo
started the trend toward seasonal offerings, and we are pleased to continue the tradition. Between the
breadth of frontmarks and the addition of the Perfecto to this year’s lineup, we are confident that Rare
Corojo will be the go-to, springtime smoke for cigar lovers across the country.”

Like the recent issues of Punch Rare Corojo, the 2013 release is crafted with a lustrous, extra rich,
Sumatra wrapper cultivated in the mountains of Ecuador. Grown only in limited quantity, these rare,
reddish leaves give Punch Rare Corojo its uniquely smooth taste. Bound with Connecticut Broadleaf,
Punch Rare Corojo cigars are filled with a select blend of Dominican, Honduran and Nicaraguan tobacco,
for a complex smoking experience, layered with spice.

About Punch Rare Corojo Cigars
Reintroduced in 2001 after a shortage of wrapper leaves caused the product to disappear at retail for
several years, Punch Rare Corojo sold out as quickly as it returned that year. Since then, General Cigar
has been able to secure a sufficient amount of the rare Ecuadoran Sumatra wrapper each year for a
limited annual release of Punch Rare Corojo.

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